The Sen, located in the prestigious Upper Bukit Timah district, represents one of Singapore’s most anticipated condominium launches by Sustained Land Pte Ltd. Strategically positioned at 222–230 Jalan Jurong Kechil, this 99-year leasehold property spans 207,156 square feet and features 347 thoughtfully designed units across five 10-storey towers. Scheduled for Temporary Occupation Permit (TOP) in August 2029, The Sen promises to offer a contemporary urban living experience, blending luxury, functionality, and an emphasis on wellness and lifestyle amenities.

Developed by Sustained Land, a subsidiary of the well-regarded SL Capital (8) Pte Ltd, The Sen benefits from a strong reliability factor often sought by discerning property buyers and investors. The project’s architectural design is the brainchild of AGA Architects, known for their innovative approach that maximizes natural light, airflow, and communal spaces. The five towers are harmoniously integrated with landscaped gardens, reflecting a commitment to both aesthetic appeal and functional urban living.

Unit Types and Layout
The Sen offers a range of units to cater to singles, couples, and families, featuring compact one-bedroom apartments to expansive four-bedroom suites. Units are designed utilizing the latest GFA harmonization guidelines to optimize space efficiently.

Key highlights include:
1-bedroom units: 452 sqft (10 units, 3%)
2-bedroom units (including +Study): 678–775 sqft (167 units, 48%)
3-bedroom units (including +Study): 872–1,259 sqft (130 units, 37%)
4-bedroom units (including +Study): 1,453 sqft (40 units, 12%)

Open-plan layouts and balconies are incorporated to maximize natural light, connectivity with outdoor spaces, and ventilation, enhancing resident comfort and daily living experience. Smart home features and modern finishes further amplify the value proposition.

Upper Bukit Timah boasts a reputation for exclusivity and greenery, with Bukit Timah Nature Reserve in close proximity, offering residents a premium, nature-oriented urban lifestyle. However, The Sen’s location presents some limitations: it lies beyond the 1 km radius of Pei Hwa Presbyterian Primary School and is not within immediate walking distance to Beauty World MRT.

Despite these factors, the development benefits from two main context clusters:
Upper Bound Benchmarks: Nearby premium developments with closer MRT access set the comparative pricing context.
Direct Comparables: Projects 700 m–1.2 km from the MRT station provide closer peer pricing benchmarks, ensuring The Sen remains competitively positioned relative to current market offerings.
The area is poised for transformation under the URA Masterplan, with adjacent parcels earmarked for future residential development, potentially boosting benchmark prices and long-term value for The Sen.

Land Cost and Pricing Strategy
One of the key attractions is the project’s favorable land acquisition price of $841 PSF PPR in 2024, which is significantly lower than comparable nearby launches such as Verdale ($1,002 PSF PPR) and Daintree ($939 PSF PPR). This pricing advantage provides the developer with flexibility to price units competitively within the estimated $2,000–$2,200 PSF range.
Suggested entry pricing guidance:
Undervalue Entry: ≤$2,000 PSF
Fair Value Entry: Around $2,100 PSF
Cautionary Zone: Above $2,176 PSF, approaching $2,200 PSF
Strategically purchasing below or near Verdale’s benchmark would offer a compelling investment or primary residence proposition, presenting opportunities potentially equivalent to acquiring a 2025 launch at 2024 resale prices.

Investment and Resale Potential
The Sen is positioned as a value-oriented launch with attractive entry points relative to direct competitors. While Upper Bukit Timah resale performance typically shows subpar annualized gains (<3%), careful selection of units near achievable benchmarks may provide sound upside potential. URA-led urban redevelopment, coupled with the strategic land cost advantage, enhances both short-term and long-term investment viability.
Prospective investors should note:
Competitive pricing vs. nearby projects
Limited supply of mid-sized, newer developments in the area
Strategic location relative to both natural reserves and potential future infrastructure boosts

The Sen presents an enticing opportunity for buyers who prioritize value, lifestyle quality, and investment upside in a competitive Singapore property market. Its combination of strategic location, architectural sophistication, well-planned unit layouts, and compelling pricing may appeal to a spectrum of property owners—from small families seeking affordable luxury to investors looking for potential capital appreciation.
As Singapore’s property landscape continues to evolve, The Sen exemplifies a well-researched and carefully positioned new launch condominium that aligns both with lifestyle desirability and pragmatic investment strategy. Prospective buyers are encouraged to review floor plans, assess comparative market benchmarks, and consider early registration to maximize benefits during the initial sales launch phase.The Sen Highlights:

– RCR at OCR price!

– Wider living rooms (From 2.8m to 3.2m)
– 1st mover advantage

– Excellent layout in different unit types

– Near Bukit Batok reserve

– Low land cost

– Even 1 bedroom has windows in bathroom and kitchen, excellent for own stay

Contact Shirley for The Sen

Interested in The Sen?

Whether you are a first-time buyer, HDB upgrader or investor, Shirley can help you compare unit types, understand the latest availability and select the most suitable unit based on your budget and lifestyle needs.

Get in touch for:

• Latest availability and pricing
• Floor plans and unit selection
• Developer promotions (if available)
• Comparison with nearby new launch developments

📱 WhatsApp Shirley: +65 97893784

✉️ Email: property360singapore@gmail.com

Comparable Developments

Buyers considering The Sen may also wish to compare it with other developments in the Beauty World and Upper Bukit Timah area, each offering a unique lifestyle and investment proposition.

The Reserve Residences

A mixed-use development directly integrated with Beauty World MRT Station, The Reserve Residences offers seamless connectivity and a vibrant mix of retail, dining and community spaces. It is well suited for buyers seeking convenience and integrated living.

Pinetree Hill

Located near the Ulu Pandan and Dover area, Pinetree Hill appeals to buyers looking for a tranquil residential environment with excellent connectivity, quality schools and generous landscaping.

The Myst

Situated along Upper Bukit Timah Road, The Myst offers a peaceful setting close to nature while remaining well connected to transport links and daily amenities. It is a suitable option for buyers who appreciate a quieter lifestyle.

Property360 Insight

The Sen presents an attractive opportunity for buyers who appreciate the balance between nature and city convenience. Located within the established Upper Bukit Timah neighbourhood, residents enjoy proximity to Beauty World MRT, reputable schools, everyday amenities and the Bukit Timah Nature Reserve.

While there are several new launches in the surrounding area, The Sen stands out for buyers seeking a quieter residential environment with easy access to both lifestyle amenities and green spaces. Comparing factors such as layout efficiency, pricing and long-term liveability will help buyers determine whether The Sen best suits their property goals.